Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of ecommerce organizations are turning to server-side tracking as a way to improve their data collection procedures. While it needs extra technical knowledge than normal GTM and may introduce additional costs, it can result in higher precision and even more trusted information
Pixel monitoring makes use of an item of code to register conversions on your site. It's easy to set up and much less vulnerable to advertisement blockers.
1. Much more accurate data
The traditional approach of tracking conversions on an internet site, utilizing pixels, is having problem with changing browser personal privacy plans. This indicates that the data being sent to Google Advertisements, Facebook Manager and other platforms is much less precise than it ought to be.
Server-side tracking is an extra safe choice that helps to bypass these constraints, as it's packed from your own domain and dealt with as first-party code, indicating it's less most likely to be impacted by ad blockers or various other protection procedures. This offers extra exact data and a more full photo of user trips across networks.
Furthermore, this type of monitoring enables companies to track conversions beyond the web site, such as phone calls and in-store brows through, which can be tough for pixel-based tracking. This versatility offers marketing experts a lot more ownership over the data they send, and makes it less complicated to comply with numerous information laws. It's likewise a whole lot less susceptible to fraudulence, as it's more difficult for fraudulent stars to manipulate the system by modifying the postback URL.
2. Much better control over data.
Server-side monitoring allows organizations to collect and improve data prior to sending it to third-party analytics/advertising platforms. This boosts data efficiency and accuracy, which can assist marketers make even more enlightened advertising choices.
Conventional pixel monitoring depends on JavaScript tracking codes that are positioned in site site visitors' browsers. These tracking codes are typically obstructed by ad blockers, which can cause data collection disruptions and inaccurate results. Server-side monitoring enables services to bypass these constraints and offer exact, consistent data that is much less susceptible to interference.
This sort of tracking likewise permits businesses to track conversions that occur beyond the site, like telephone call and in-store acquisitions. This is important because brand-new personal privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) restrict the shelf life of cookie-based tracking pixels to 7 days. This is a vital reason why S2S is much more trustworthy for organizations seeking to adapt to these modifications.
3. Much less prone to scams
Server-side monitoring makes it possible for businesses to control information hauls prior to it reaches third party endpoints, enhancing safety and personal privacy. This is especially essential as various internet browsers and systems increasingly change exactly how they manage cookies. As an example, in iphone 14, Safari will only deliver first-party cookie data and will not enable pixel-based monitoring. Making use of server-side monitoring, you can bypass these constraints and continue to track conversions that happened outside of your site.
Additionally, server-side monitoring allows you to catch customer information straight by yourself web servers. This removes dependancy on third parties, which can be prone to breaches and privacy violations.
A server-side tracking system is a set of instructions that tells your site's server what events to tape-record. This data is then sent to analytics tools like Google Analytics and Facebook Company. It's also used to set off event-based ads, such as retargeting. In contrast, pixel tracking is an alternative method that uses a small item of code on your page to accumulate information from customers.
4. Less complicated to apply
Server-side monitoring is an information collection process that occurs on the site's own server, bypassing internet internet browser constraints. This suggests that information gathered by the website/app is first sent to the server where it's processed and afterwards sent to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this method is that it reduces the scope of information monitoring and provides organizations much more control over transmission, making it generally extra reputable. Therefore, it's much less susceptible to data obstacles brought on by things like a broken mobile ad attribution software connection or an energetic advertisement blocker being installed.
With OWOX BI's Server-Side Tracking, your organization can gather real-time conversion data in the same way that you would certainly with pixels or a cookie, however this is then passed straight to your advertising and marketing tools on the server. This permits you to have even more accurate information and aids guarantee compliance with personal privacy guidelines such as GDPR. Furthermore, it also stays clear of the tracking limitations enforced by web browsers and ad blockers.