Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of shopping businesses are turning to server-side tracking as a way to enhance their information collection procedures. While it calls for extra technical knowledge than regular GTM and may introduce added costs, it can bring about higher accuracy and more trustworthy information
Pixel monitoring makes use of an item of code to sign up conversions on your internet site. It's easy to set up and less prone to advertisement blockers.
1. Extra exact information
The conventional method of tracking conversions on a website, using pixels, is having trouble with transforming web browser privacy policies. This suggests that the information being sent to Google Advertisements, Facebook Business Manager and other platforms is less accurate than it should be.
Server-side tracking is an extra safe and secure choice that helps to bypass these constraints, as it's packed from your own domain and dealt with as first-party code, implying it's less most likely to be impacted by ad blockers or other safety measures. This provides extra exact information and a more full image of individual journeys across networks.
In addition, this sort of monitoring enables organizations to track conversions outside of the website, such as call and in-store check outs, which can be difficult for pixel-based tracking. This adaptability offers marketing professionals much more possession over the data they send out, and makes it simpler to comply with different data regulations. It's likewise a whole lot less susceptible to scams, as it's more difficult for deceitful actors to control the system by altering the postback link.
2. Better control over information.
Server-side tracking enables businesses to accumulate and enrich information before sending it to third-party analytics/advertising systems. This improves data efficiency and accuracy, which can aid online marketers make even more informed advertising and marketing decisions.
Standard pixel tracking counts on JavaScript tracking codes that are placed in web site site visitors' web browsers. These tracking codes are usually blocked by advertisement blockers, which can result in data collection disturbances and incorrect outcomes. Server-side tracking allows organizations to bypass these limitations and supply accurate, constant information that is less vulnerable to disturbance.
This type of tracking additionally allows services to track conversions that occur beyond the site, like telephone call and in-store acquisitions. This is important because brand-new personal privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) restrict the shelf life of cookie-based tracking pixels to 7 days. This is a vital reason why S2S is much more trustworthy for businesses seeking to adapt to these adjustments.
3. Much less prone to partner marketing platforms scams
Server-side monitoring makes it possible for businesses to manipulate data hauls prior to it gets to third party endpoints, improving safety and personal privacy. This is specifically important as different web browsers and systems significantly transform how they deal with cookies. For instance, in iphone 14, Safari will just supply first-party cookie information and will not allow pixel-based tracking. Utilizing server-side tracking, you can bypass these restrictions and remain to track conversions that took place beyond your internet site.
In addition, server-side tracking enables you to capture individual data directly on your own servers. This gets rid of reliance on 3rd parties, which can be vulnerable to violations and personal privacy offenses.
A server-side radar is a collection of guidelines that informs your internet site's web server what occasions to videotape. This information is after that sent out to analytics devices like Google Analytics and Facebook Organization. It's additionally made use of to cause event-based advertisements, such as retargeting. On the other hand, pixel monitoring is a different approach that makes use of a tiny item of code on your web page to gather information from individuals.
4. Much easier to carry out
Server-side tracking is a data collection process that happens on the website's very own web server, bypassing internet internet browser restrictions. This implies that data collected by the website/app is first sent to the web server where it's refined and afterwards sent to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this approach is that it reduces the extent of information administration and provides organizations more control over transmission, making it generally extra reputable. Because of this, it's much less susceptible to data obstacles brought on by points like a busted link or an energetic advertisement blocker being set up.
With OWOX BI's Server-Side Monitoring, your organization can gather real-time conversion data in the same way that you would certainly with pixels or a cookie, however this is then passed straight to your advertising and marketing devices on the server. This permits you to have even more precise data and aids make sure compliance with personal privacy guidelines such as GDPR. Additionally, it also stays clear of the monitoring limitations enforced by internet browsers and ad blockers.